Alex Trochut

Alex Trochut was born in Barcelona, Spain in 1981. The grandson of Joan Trochut, a printer/typographer — who had helped to develop a typographic system in 1942 called Super-Veloz. Alex decided to pursue a career in graphic design for which he studied at Elisava. He finally started work as a freelance designer and illustrator in 2007.

Alex has been seen to take minimalism and flip it on its side through his drawings, designs and typography. His philosophy is “I believe "More is More". I don't believe in choosing a particular style for my work, but rather I focus on expressing myself and communicating my craft through the needs and moment of each project”. What is unique about Alex Trochut is his ability to use existing typefaces and turn them into something that is fresh and new, giving them another identity.

Alex Trochut's work is constantly evolving and can be seen in his assorted collection. His work has a certain elegance about it as well as being exquisitely detailed, but most of all is the control used. His work adorns magazine covers all around the world, with advertising agencies fighting over each other to get a piece of his unique mix of illustration and typography. Top of his art, Alex Trochut at age 28 has accomplished more then most can dream of in a lifetime.

Alex Trochut's client's include Nike, The Rolling Stones, Nixon, British Airways,Coca-Cola, The Guardian, Non Format, Wieden + Kennedy, Saatchi and Saatchi, BBH, Fallon, and Beautiful Decay.